I felt like it was time to start my own company; I wanted to produce and manage the work that I felt passionate about. Did you feel like there was a gap in the market for what you wanted to offer? ZL: Yes. We look at things differently than most other theatrical management and production companies. We see things as a test: How can we get this show up?
Particularly with budgets—because I think budgets get over-inflated—there are ways to test shows to see if the budget is valid. What is the difference between theatre management and production? Theatre management is multi-faceted. General management involves the soup-to-nuts production of a show, from the very beginning—the idea to the closing night.
Music Use in Theatre
That includes overseeing the books, payroll, marketing, basically everything. Then, we also produce. There was a trust established very early. What would be your advice be to someone who wants to start their own production company?
1. Find a Script
I worked with the Amoralists for two years and it was the best experience of my life. They were producing work that I was extremely passionate about, they were an incredible group of people, and they gave me opportunities that I never would have had at a larger theatre company. My advice would also be this: After a show, take your Playbill and reach out to one person and tell them something you thought about the show.
Take it and start a conversation. New York City is huge, but the theatre community here can feel quite small and inter-connected. How important is it to maintain good contacts and relationships? I think you have to show warmth and interest. You also have to support the theatre—there are so many discount programs and ticket offers available that there are no excuses.
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The most important thing is supporting each other and continuing to have a conversation. There's a whole world of PR potential out there, and your shows deserve to be seen.
Have fun - and don't forget to talk about your successes or your own creative PR solutions everywhere online! Angela Mitchell is a writer, columnist, and book author who has promoted theatres, studios, and artists through her own PR firm since And that's where great PR and marketing enter the picture. Launch or update a vibrant and dynamic website. It doesn't have to be too fancy, and in fact, too many bells and whistles can be distracting.
Just make sure it introduces you, showcases your past successes, clearly lists your upcoming season, offers a way to buy tickets or show financial support online and off, and tells people how to contact you by all available methods.
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And don't forget to include your location along with a simple map of how to find you! Send out regular newsletters and e-blasts on your productions, rave reviews, notable people or accomplishments, patrons, volunteer efforts, and more. Purchase or trade out for advertising space in notable local newspapers and weeklies.
- A Seat at the Table: Huston Smith In Conversation with Native Americans on Religious Freedom?
- Quantum Theory: A Very Short Introduction (Very Short Introductions).
- UNOMBRA SUL FIUME MERRIMACK (Italian Edition).
- Theatre - The evolution of modern theatrical production | nainibearise.cf?
Many of these are often willing to 'trade out' for ad space in return for visibility in your playbills and programs, too. If you haven't already done so, build a terrific and inclusive press list, or media list, of recipients who will receive your news, and hopefully write about it. This media list should include such vital media contacts as local and regional newspapers, weeklies, magazines, TV stations, radio stations, arts and events bloggers.
- Ethische Aspekte des Nationen- und Nationalismusbegriffs und die Debatte um den Verfassungspatriotismus (German Edition);
- Gemmas Journey.
- Theatre Production: From the Script to the Stage?
- Effective promotion techniques for harnessing the media.
Be sure to target calendar editors and performing arts editors by name, as well as the primary newsroom contacts, and use both email as well as U. Write dynamic press releases promoting your production, with the most important information who, what, where, when, how much up front. Start promoting your news and events immediately, intensifying efforts in the weeks before opening. Make sure you're always professional and respectful in all approaches to the media.
Track your media mentions through simple tools like Google Alerts - and don't forget to link to and promote all rave reviews! Launch a Facebook page for your organization, and heavily promote it on your website, in your e-mails, and with frequent updates on events or performances. Post regular updates in characters or less. Sign up on Twitter and promote current and upcoming events in short, clear, energized updates or "tweets". Be clear, witty, and succinct.
Launch your own YouTube Channel and post video clips of performances, rehearsals, interviews, and more - then promote every update you post!
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